Recently in Marketing Category

  • Patrick Fitzgerald for ... Attorney General?
  • Hillary asks SecDef Gates if he supports Under Secretary Edelman's smear of her. I think she's being far too 19th-century-polite. I would have gone all Harry Truman on his -- and Edeleman's -- ass.
  • And while we're at it, let's define what a smear really is: attacking someone's reputation instead of their message.
  • Colbert finally gets his free iPhone.
  • Wake me up when September ends. LIke, for example, in November.
  • A couple of weeks ago, dick Cheney declared there were four branches of government. Now, the White House is claiming there are only two.
  • And in a related story, Sen. Leahy points out that charging Harriet Miers with "inherent contempt" of Congress would likely result in a trial in the Senate presided over by -- wait for it -- dick Cheney.
  • Saturday night at midnight the last Harry Potter book will be released from captivity. Or not. The NYTimes has already gotten a copy -- from a legit source, they say -- and published a review. Sorry, no link -- Miss Julie made me promise. JK Rowling is shocked -- and saddened. Noting the tremendous costs associated with sequestering the book copies until the witching hour ($20 million, not counting Fedex shipping costs), Seth Godin has a solution, should a publishing phenomenon like this occur ever again. "Books are great at holding memories," he says, "They're lousy at keeping secrets."

"It's time to play offense"

| | Comments (0)

by shep

That's your idea of offense? Another goddamn petition?

I'm sorry Governor Dean. If that's all you've got, I've got nothing for you.

The Republicans are moving the goalposts to the gates of hell and you guys are still complaining about the ball spot.

Get real and get in someone's face - you can start with a few of the pampered press poodles who dare call themselves journalists.

Then I might consider writing you a check (I'll even sign your crappy petition, as if you give a sh*t).

Best Regards,
[shep]

YouTube logoLots in the news recently about how rocky is the road travelled by Google in trying to make YouTube an online video money-making powerhouse. The always-excellent Internet Marketing Monitor has catalogued a series of "setbacks" suffered by Google recently:

...and so forth.

I know how they feel. I believed that Google couldn't help but succeed, given the enormous amount of money that Google's audience represents in advertising revenues. Reading these stories was a disappoitment because I felt that Google might let this opportunity slip through its fingers.

But then I thought about it some more and here is what I found…There is plenty of blame to spread around.

In fact, although you could blame Google, I think the lion’s share of the blame should rest with the studios — based on their ignorance, greed and a desire to control forces that are grossly beyond their control.

Hear me out and consider this:

Of all the studio honchos that I’ve read about, only Anne Sweeney, president of Disney-ABC Television, got it right when she said “We want to go wherever our viewers are. Viewers have control and show no sign of giving it back.”

Is she really the only honcho who understands that the viewers are walking away (in droves!) from “traditional” movie, music, and broadcast TV prodcuts? Maybe not. But she does show a refreshingly pragmatic approach to the market.

Seems obvious — there’s no putting the genie back in the bottle. That said, Disney is still taking the ultra-cautious approach, having cut a deal with board director Steve Jobs’ iTunes and not Google. And make no mistake: iTunes represents only 1/40th of the volume of downloaded music — and they’re the Big Dog in the pay-for-play music industry. Hunh.

Makes you wonder what would happen if someone offered non-DRM mp3s for, say, 3 cents each. I think there’s money to be made on that, boys and girls. But the traditional studios won’t do it because they want the Big Score.

In other words, all the other studio heads are still thinking about old patterns and protocols. For example, television networks are used to getting $0.30 and more in commercial advertising revenues per viewer for a hit show.

But the revenues from Google advertising are considerably lower than that: A page eCPM of $1 generates only a tenth of a cent per view in revenue. Multiply that by ten and you still have only a cent. But those fractions-of-a-penny have added up to billions-with-a-B for little old Google.

Yes, yes, I know: the content on YouTube is infringing on copyrighted material. But, paraphrasing Sweeney again, piracy is, in fact, a business model.

But that apparaently is too daring a concept for the studio heads. Not only that — they cannot even acknowledge that a YouTube video ain’t broadcast TV and never will be.

So, I ask you: who really has their head you-know-where?

Bottom line: movie, music and TV entertainment content isn’t worth what the studios think it’s worth — not anymore, not in a Bit Torrent/YouTube world.

In THAT world, I think Google has a better idea of what (and where) the viewers are — and where the money is coming from and how much of it there really is and how to get it.

Anyway, that’s all just my opinion. I might be wrong.

But I doubt it.

Now that its deal with McDonald's has expired, Disney is cutting trans fats and empty calories from any food that they license.

Tarako is a cod roe-flavoured pasta sauce made by a company called Kewpie, hence the doll-faced Mentaiko (sausage-shaped spiced cod roe). The eery jingle goes like this:

Tarako, tarako,

Tappuri tarako (lots of Tarako)

Tarako, tarako, tappuri tarako ga yatte kuru (lots of Tarako are coming)

Yes, indeed, they are coming...

As if this jingle isn't ALREADY burned into your brain, here's an extended 4-minute piece starring the two celebrity spokespersons for Tarako:

Everyone Volvo owner I've ever met was a Democrat.

So you'd think that there would be lots of Democratic campaign workers compiling easy accessible direct mail lists of Volvo owners, right?

Wrong:

Republicans have moved well ahead of Democrats nationally in their ability to find previously unaffiliated voters or even wavering Democrats and to target them with specially tailored messages.

Voter Vault, although it is a closely guarded GOP trade secret, is nevertheless easily accessible to on-the-ground campaign workers and operatives should they need to mobilize votes in a hurry.

One suburban African American woman in Ohio, for example, told us that though she tends to vote Democratic, she was deluged in 2004 with calls, e-mail messages and other forms of communication by Republicans who somehow knew that she was a mother with children in private schools, an active church attendee, an abortion opponent and a golfer.

I'm just saying.

WHEN was your first visit to this blog?

My first visit was today.
My first visit was sometime in 2006.
My first visit was sometime in 2005.
My first visit was sometime in 2004 (or before).

Thanks!

P.S. Please scroll down -- there are new posts below this one.

TCR-Long-War.jpgAccording to the State Department, the Bush administration and the Defense Department increasingly are using the term "the long war" to refer to what we used to call "the global war on terror."

Steven Colbert riffs on this and it is laugh-out-loud funny.

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