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Milton Glaser: “10 Things I Have Learned”

A butcher was opening his market one morning and as he did a rabbit popped his head through the door. The butcher was surprised when the rabbit inquired ‘Got any cabbage?’ The butcher said ‘This is a meat market – we sell meat, not vegetables.’ The rabbit hopped off.

The next day the butcher is opening the shop and sure enough the rabbit pops his head round and says ‘You got any cabbage?’ The butcher now irritated says ‘Listen you little rodent I told you yesterday we sell meat, we do not sell vegetables and the next time you come here I am going to grab you by the throat and nail those floppy ears to the floor.’ The rabbit disappeared hastily and nothing happened for a week.

Then one morning the rabbit popped his head around the corner and said ‘Got any nails?’ The butcher said ‘No.’ The rabbit said ‘Ok. Got any cabbage?’

That story comes via Milton Glaser, one of the great illustrators of the 20th century. It's part of a talk he gave a couple of years ago called, 10 Things I Have Learned.

Read the article; here's the list:

  1. You can only work for people that you like.
  2. If you have a choice, never have a job.
  3. Some people are toxic -- avoid them.
  4. Professionalism is not enough (or "the good is the enemy of the great.")
  5. Less is not necessarily more.
  6. Style is not to be trusted.
  7. How you live changes your brain.
  8. Doubt is better than certainty.
  9. Solving the problem is more important than being right. (Contains the rabbit joke).
  10. Tell the truth.


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